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  Wednesday , April 11, 2012

  Maruti on top  (also see in Jpeg)

  Publication: News Today , Agency:Bureau
  Edition:Chennai , Page No: 5, Location: Middle-Center , Size(sq.cms): 70
 

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Maruti on top
NT Bureau
Chennai, Apr 10:
A study has ranked Maruti Suzuki as the most reputed car company and Mahindra XUV 500 as the most reputed car brand.
The Reputation Benchmark Study for the Auto (Cars) Sector was conducted by Blue-bytes, a research agency.
The study, a result of over 11,000 hours of research, involved analysis of more than 75,000 news articles related to the sector for the period between October 2011 to March 2012, said a press release.
Bluebytes, part of the Comniscient Group, was started in 2006 with the objective of researching news to help organisations analyze its implications to brands, Piy-ush Jain, business head, Bluebytes, said, 'Reputation is of paramount importance in an information filled world. It helps us cali­brate all our choices. Reputation is defined as transmitted feelings of respect, and news is one such critical transmitter. As a news research agency, we us6 technology and knowledge to analyse news on thirty different parameters before to arrive at a reputation score. These car companies and brands have been ranked on the basis of this reputation rank.'                                   
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Maruti on top
Summary:
A study has ranked Maruti Suzuki as the most reputed car company and Mahindra XUV 500 as the most reputed car brand. The Reputation Benchmark Study for the Auto (Cars) Sector was conducted by Blue-bytes, a research agency. The study, a result of over 11,000 hours of research, involved analysis of ...
Date: Wednesday , April 11, 2012
Publication: News Today, Agency: Bureau
Edition: Chennai, Page No: 5, Location: Middle-Center, Size(sq.cms): 70